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Doug G. chilling in St John, Virgin Islands showing some Southern Lure Pride!!! Thanks for sharing Doug!!  SL

Jason W. chilling in Key West showing his Southern Lure Pride!!!  Thanks for Sharing Jason!!  SL

Looks like this pup is off to a fast start.  Love the Yeti with the Southern Lure decal.  From our Friends at Bull Frog Grove Hill, Alabama

Uncle B. and Aunt Lee in the Cayman's getting ready to set sail!!!  -- Thanks for the pic -- SL

Erin B. and her sister chilling at the beach!!  -- SL

Scott Allen, owner of Fugate's showing off our new woven he helped design.

Jeff Hardy owner of Sand Dollar Lifestyles sporting his Southern Lure woven at the 2015 Surf Expo.

Jon Dixon chilling with the birds in Ocho Rios, Jamaica!!!  Thanks for sharing, SL

Page Keel trout fishing in Morehead City!!!

Check out Brian Gosnell (and his kids) from Baltimore, Maryland artistic talents!!! Happy Halloween!!! Thanks for sharing - SL

Southern Lure spotted in Playa del Carmen, Mexico!!!  Thanks for sharing, SL

SL reaches the Most Easterly Point in North America, Newfoundland, CA: Ryan D., Emmy D., Allen D., Sarah D.

Southern Lure goes apple picking with Olivia N., Elliot N., and Emmy D. !!!!  Thanks, SL

Hillary S. and her son Sam picking out the perfect pumpkin!!!

Dannen P. and Emmy D. getting in some cousin time in Atlanta!!  Thanks for sharing, SL

Emmy D. rocking Southern Lure gear while on Canal Street in New York!!!  Thanks, SL

Shane S. sporting his new SL gear while attending Stetson University!!  Thanks for sharing, SL

Collin D. already on the rep program for Southern Lure, sporting his game day tee.  Looking sharp!  Thanks for the support!!! SL

Cody E. showing his is "ready" for some football.  Thanks for sharing.  SL

Mary Glenn J. boys' sporting their new SL tee shirts.  Thanks for reppin boys!!!  SL

Sam S. working on his Futbol skills.  SL

Thomas & Elizabeth L. gearing up to catch some fish while on vacation in Charleston, SC!  SL

 Uncle Brandon with his crew down in Charleston, SC!!!  SL

Drew and Blake C. rocking SL gear at "O I B Chillin" aka Ocean Isle Beach, NC (OIB)!!!  Thanks for sharing and the support! SL

Forest A. trying to catch the big one while on vacation!!! SL

Abbey P. sharing some family pictures while on vacation in Williamsburg & Yorktown, Virginia!!  Thanks for sharing -- SL

Emmy D. enjoying family time on Lake Wylie!!!  Thanks for shaing -- SL

Angie B. and Reading hanging out at the Outer Banks!!

Southern Lure takes Camp Tunderbird by storm!!!  Thanks for sharing Poag and Myer families!!  SL

Father, Son enjoying the Virginia Creeper Trail!!

Trout fishing at Tims Ford Dam in TN --- Thanks for shaing, SL

Erin B. and her son on the beach!

Skylar & Chloe's Dad rocking his Southern Lure tee down at Playa del Carmen on family vacation.  Thanks for sharing!!!  SL

Father & Son bonding time.  Thanks for sharing Stacey Featherston

Catching a little bait and having a nice cold beverage while relaxing at Atlantic Beach this weekend - Josh & Blair B. -- Thanks for sharing, SL

Morgan S. living the good life in Bermuda!!!  Thanks for the support, SL

SL and an Edisto Island sunset! 

Noah G. rocking the new SL patch visor with MoMo!!!

A little Daddy daughter time at wicked tuna. SL spotted at Murrells Inlet!  Thanks for sharing Philip and Lilly M. - SL

Uncle John and his girls at DeBordieu -- Looking sharp in an SL Polo!!!

Walker & Natalie enjoying the 4th of July - Thanks for the photo!!  SL

Southern Lure thermo cup getting a work out on the beach.  Thanks for sharing Stacey F.

Southern Lure sighting in Aruba!!!

Reid G. sporting Southern Lure at Pikes in Seattle!  Thanks for sending the pic!! SL

Eva K. and Kate G. rocking Southern Lure this fourth of July at Lake Norman!!

Chanel B. in Grand Cayman relaxing!!!  Thanks for sharing - SL

Shane Y. enjoying family time on the boat at Caswell Beach!!!

The Farmer family sporting some SL gear while on vacation.  Thanks for sharing!!!  SL

Grant T. kicking off fourth of July week in red, white and blue.  Thanks for sporting the Southern Lure visor!! SL 

 Abby and Lynn are hooked on SL in San Diego at Coronado Island Beach!!

Southern Lure hits a home run at the baseball field!!  Thanks for sharing!!   SL

Allison and Mark H. enjoying family time on the Carolina coast!!  Thanks for sharing.  SL

Jimmy P. cooling off poolside with some of his SL gear!!!  Thanks, SL

Stacey F. just lost her new SL visor to her daughter Blaine!  Thanks for sharing -- SL

Aaron C. reppin while on vacation!!  Thanks for sporting our gear -- SL

What is better than having your 88 year old grand-father rocking Southern Lure gear while getting ready to go fly his built from scractch radio air plane?  Looking sharp Grand John!!!

Awesome picture sent in from the Poag family!!  Remember to send us pictures of you in your SL gear to hooked@southernlure.com

The Boyd family wearing their Southern Lure on the beach! 

Bradley and Freida Poag hooked on SL in the Gulf Stream! Nice catch!

 Cade R. hanging out with the family on vacation, loving the summer days!!!  Thanks for sharing Cade!

Mike & Christy Boyd relaxing on the beach sporting some SL gear!!!

The Strains rockin' SL at the Soggy Dollar Bar - British Virgin Islands!

SL spotting in San Juan Islands - Thanks for sharing Steve & Christy J.

 Andrew B. sporting a new Men's polo shirt!

Tommy W. at the US Open hitting the town in his SL dress shirt.  Thanks for sharing! 

The Myer's girls placing "dibs" on Mom's new pink SL visor!!!  Thanks Kelly M. for sharing!

Brandon M. rocking his new SL visor while taking a close look at a Penn International reel!!!  Thanks for sharing - SL

Davis R. sporting a new SL Polo with his main squeeze Lucy!!!

Sam & Stasia H. dog named Lobo begged to sport an SL visor!!!  Thanks for sharing!  SL

Uncle John submitting his request to be an SL model sporting his new Soutern Lure Sport Shirt.

Matt C. sporting his new hat up in Connecticut!!!

David H. sporting his new visor in St. Simons, GA

 Reagan K. congrats on the Instagram contest, enjoy your new SL gear!!!

Chole R. sporting her new SL hat down by the river!!!  Thanks for sharing, SL

George K. sporting his new SL bow tie!

Henry K. sporting SL shirt and bow tie!!

Annieley C. sporting her new trucker hat!!!  Welcome to the SL family!!!

Bradley P sporting his Southern Lure gear!

Andrew B wearing a SL trucker hat